Despite this many of the newer sneaker collectors really understand the culture and history behind it” said Jerry. Today, it’s more about the hype ripple effect continuing, especially when you look at Virgil Abloh’s ‘OFF WHITE’ iterations of the shoe. “To the older generation of sneakerheads, it was Tinker Hatfield’s design and influence that set the tone for the years to come.

So for many sneakerheads, a true collector should never be without at least a few AM90s. But the sneaker still epitomises an era where Tinker Hatfield changed the game forever. What was once a bonafide ‘do it all’ sports shoe with casual appeal, is now seen as a retro throwback steeped in nostalgia. The perception of the Air Max 90 has changed over the years. Image: Sneakerfiles Nike Air Max 90s Today It’s much harder for us down under to make a big impact with international brands.” he said. It’s massive when Aussie labels collaborate with bigger brands. I loved how insane but funny the little cyclone running guy looked on the heel and the colourway is so obnoxiously Australian. “The first colourway that really caught my eye was the ‘Running Man’. When the infamous ‘Running Man’ AM90 released in collaboration with Misha from Perks And Mini in Feb 2008, it brought Aussie designers to the forefront of the international sneaker scene. The pair have a “soft spot for anything made by Australian designers”. The Underground of its time, it was a place for everything hot in the sneakers” said, Jerry.

“My first experience with the AM90 was in high school back in ’08 where I spent a lot of time on NikeTalk. We spoke to Riyadh Alfata & Jerry Su from Underground, Australia’s leading Facebook marketplace for high-end clothing and footwear to explore the influence ‘Maxies’ played in the Aussie sneaker scene. Outside of the USA, UK, and Japan, the Air Max 90 made waves down under thanks to Australia’s love for anything Nike Air. This is a sneaker that is still sought after long after its first release, selling more units today than it did 30 years ago. With a bigger air bubble, aggressive styling, ‘Nike Air’ branded plate on the heel and stand-out debut colourway. The sneaker changed the way many perceived running shoes. Showcasing audacious detailing that did everything it could to highlight the legendary air bubble on the heel of the shoe. In much the same way as the Jordan III is to the Jordan I, the AM 90 was a celebration of the success of its less gaudy predecessor. Nike Vice President Resigns after Son’s Sneaker Resell Empire Exposedĭesigned by legend Tinker Hatfield, the sneaker was a follow up to the widely successful Air Max 1 – a shoe that cemented the Air Max line as both a performance-orientated line and a stylish cultural icon thanks to its iconic air bubble. Sneaker News #3 – Premium Jordans, Adidas Consortium Tour Continues and more The Original Nike Moon Shoes are Up For $100,000 The sneaker has transcended streetwear culture for the better part of three decades, moving from a tech-infused running shoe into one of the most recognisable shoes ever. In fact, it might be the most critical instrument in the success of Nike Air Max.

The Nike Air Max 90 is a poster child for one of the most famous lines in footwear history.

Nike air max 90