Introduction: Eating behaviour is one of the important factors affecting nutritional status that has been widely investigated.

This research will contribute to the literature journal of international public relation and practical significance in the related field.

research was analysing how Into the Light Indonesia is circulated and consumed by Indonesian through various media platforms especially social media. P>Into the Light Indonesia is one of the most known communities that concerns about suicide intervention and the eradication stigma associated with mental illness in Indonesia. However, under formal circumstances, gender is a stronger determiner in the use of address forms. It was also found that in informal familial situations age is more significant than gender and social class in determining forms of address. That is, as social distance and degree of formality of context increase, the frequency of familiar terms of address decreases. The results of the data analysis indicate that the use of intimate terms of address is inversely proportional to social distance and the formality of context. The hypothesis is that variations in the forms of address are related not only to age, sex, and social class characteristics of the interlocutors, but also to the setting, intimacy, and social distance.

However, as secondary objective, variation in the use of address forms according to social characteristics of the speakers will also be studied. The main objective of the present study is to investigate the impact of social context as well as intimacy and distance on the choice of forms of address in Persian. Finally, Taco Bell uses brand personas, franchise locations, and product pricing to enforce an identity that is consistent with the representations on their visual content, which is a lifestyle brand catering to middle to upper socioeconomic class youth.

Second, Taco Bell wishes to establish an identity in which, despite being a foreign brand, they are a Mexican-inspired restaurant that is a part of Indonesia's multicultural environment rather than a complete outsider. First, the Social Media Playbook, as a regulating factor, has a significant impact on the other moments of the Circuit-of-Culture. Three major findings can be drawn from a thorough examination of Taco Bell's cross-cultural branding attempt in Indonesia. The purpose of this monograph is to examine how Taco Bell, a foreign brand in Indonesia, implements their branding strategy to create meaning through Instagram contents, and how the audience consumes them. They should tailor their communication strategies to the needs of local audiences while keeping in mind that diverse cultures influence their daily lives as a result of globalization. Because public relations practitioners are cultural intermediaries, it is critical that they consider cultural contexts in their strategy.

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